The Property Features Some Buyers Will Pay Extra For: Study Spaces and Single-Storey Gold

The work-from-home revolution has permanently changed what buyers want and smart agents are cashing in. While most agents still focus on kitchens and bathrooms, there's a massive opportunity around two specific features that buyers are actively seeking and paying premium prices for.

The New "Must-Have" Features That Most Agents Miss

Home Studies: The Remote Work Essential

A dedicated study isn't a luxury anymore. It's become essential for a huge segment of buyers. Families need homework spaces. Professionals need home offices. Small business owners need dedicated work areas.

The opportunity: Properties with well-designed study spaces are selling faster and for more money, yet many agents barely mention them in listings.

Single-Storey Living: The Smart Choice for Modern Life

Single-storey homes are experiencing unprecedented demand. It's not just about accessibility, it's about practicality, safety, and future-proofing life choices.

The opportunity: While other agents compete for two-storey family homes, smart agents are building expertise around single-level living.

Why These Features = Better Results for Agents

Faster Sales, Higher Prices

Properties with sought-after features don't just sell; they sell quickly and often above asking price. When you understand what buyers really want, you can position properties to maximize results.

Less Competition

Most agents don't specialize in marketing specific features. When you become known as the agent who "gets" work-from-home properties or single-storey specialists, you face less competition.

Premium Positioning

Specialized knowledge allows you to charge premium rates. You're not just another agent. You're the expert who understands exactly what modern buyers need.

The Study Space Opportunity

Who's Searching for Home Offices

• Remote workers needing dedicated workspace

• Families with school-age children requiring homework areas

• Small business owners wanting professional home setups

• Professionals needing video call backgrounds and quiet spaces

What They're Willing to Pay For

Buyers don't just want any room called a "study", they want thoughtfully designed spaces:

• Natural light and ventilation

• Built-in storage and desk space

• Separate entrance (ideal for client meetings)

• Quiet location away from family areas

• Professional appearance for video calls

How to Market Study Spaces That Sell

Don't just say "study". Instead, paint the picture:

• "Light-filled home office perfect for remote work productivity"

• "Dedicated study with built-in desk and storage, ideal for professional meetings"

• "Quiet study space away from family areas for focused work"

• "Flexible study room that doubles as guest accommodation"

The Single-Storey Success Story

Who's Seeking Single-Level Living

• Downsizers: Empty nesters wanting easier maintenance

• Young families: Parents prioritizing child safety and convenience

• Future planners: Buyers thinking about aging in place

• Investors: Targeting broader rental markets with accessible properties

The Lifestyle Benefits Buyers Pay For

Single-storey isn't just about avoiding stairs, it's about smart living:

• Safety: No stair-related accidents for children or elderly

• Convenience: Everything on one level for easy access

• Maintenance: Lower ongoing upkeep costs

• Future-proofing: Suitable for all life stages

• Accessibility: Appeals to broader buyer and tenant markets

Marketing Single-Storey Properties for Maximum Impact

Focus on lifestyle benefits, not just layout:

• "Effortless single-level living perfect for busy families"

• "Safe and convenient - no stairs to navigate with young children"

• "Future-proof design suitable for all life stages"

• "Low-maintenance single-storey with modern conveniences"

The Combined Opportunity: Single-Storey + Study Space

When you find properties combining both features, you've hit the jackpot:

• Work-from-home convenience with accessibility

• Family-friendly with professional workspace

• Investment appeal to diverse tenant markets

• Premium positioning opportunity

How Smart Agents Capitalize on These Trends

1. Become the Feature Specialist

Instead of being another generalist agent, position yourself as the expert on:

• Work-from-home friendly properties

• Single-storey family homes

• Accessible living solutions

• Modern lifestyle properties

2. Educate Your Market

Create content that helps buyers understand their options:

• "Why Properties with Study Spaces Sell Faster"

• "The Single-Storey Advantage for Growing Families"

• "Creating the Perfect Home Office: What to Look For"

• "Accessibility and Style: Modern Single-Storey Options"

3. Target the Right Buyers

Build databases of buyers specifically seeking these features:

• Remote workers and small business owners

• Families prioritizing safety and convenience

• Downsizers seeking low-maintenance options

• Investors targeting accessible rental markets

4. Present Properties Strategically

When listing properties with these features:

• Lead with the features in headlines and descriptions

• Show multiple uses for study spaces

• Demonstrate accessibility and convenience benefits

• Use staging to showcase work-from-home potential

The Content Strategy That Attracts These Buyers

Educational Content

Help buyers understand what to look for:

• "Home Office Essentials: What Makes a Great Study Space"

• "Single-Storey Living: Benefits Beyond the Obvious"

• "Future-Proofing Your Property Purchase"

• "Work-From-Home Property Checklist"

Success Stories

Share results that demonstrate your expertise:

• "How the Perfect Study Space Sold This Property in 5 Days"

• "Why This Single-Storey Home Attracted 12 Groups at the First Inspection"

• "Work-From-Home Buyers: What They Really Want"

Market Intelligence

Show you understand the trends:

• "Why Study Spaces Are the New Must-Have Feature"

• "Single-Storey Property Market Performance Analysis"

• "The Remote Work Effect on Property Values"

Common Mistakes Agents Make with These Features

Underplaying the Study Space

Treating a study like just another room instead of understanding its importance to modern buyers.

Generic Single-Storey Marketing

Focusing on the layout instead of the lifestyle benefits buyers actually care about.

Not Understanding the Buyers

Missing the specific needs of remote workers, families, and accessibility-focused buyers.

Poor Staging and Presentation

Not showing how study spaces can be used or failing to demonstrate single-storey convenience.

Building Your Expertise in Feature-Focused Sales

Study the Market

• Track which properties with studies sell fastest and for how much

• Understand local work-from-home demographics

• Monitor single-storey property performance vs. two-storey

• Build relationships with buyers seeking these specific features

Create Systems

• Develop checklists for evaluating study space quality

• Build database of buyers prioritizing these features

• Create presentation templates highlighting feature benefits

• Establish relationships with relevant service providers (office furniture, accessibility equipment)

Position Your Expertise

• Become known as the agent who understands modern lifestyle needs

• Share insights about work-from-home property trends

• Demonstrate success with feature-focused marketing

• Build referral networks with related professionals

The Long-Term Opportunity

These aren't temporary trends; they're permanent shifts in how we live and work. Agents who recognize and adapt to these changes early will build sustainable competitive advantages.

The Work-From-Home Permanent Shift

Remote work isn't going away. Properties that accommodate this lifestyle will continue commanding premium prices.

The Accessibility Awareness

As Australia's population ages and accessibility awareness grows, single-storey properties will become increasingly valuable.

Case Study: Feature-Focused Success

A Sydney agent noticed the study space trend early and repositioned her marketing strategy:

Before: Generic property marketing mentioning "study" as just another room After: Specialized in "work-from-home friendly properties" with detailed study space analysis

Results after 12 months:

• Average days on market reduced by 30%

• Properties with studies sold for 8% above comparable properties without

• Built waiting list of remote worker buyers

• Increased average commission by focusing on premium properties

Key insight: She stopped treating studies like spare bedrooms and started marketing them as essential lifestyle features.

The agents who understand what modern buyers really value and can communicate that value effectively are the ones building thriving businesses while others struggle with generic approaches.

At AgencyHQ, we don't just teach you these strategies, we execute them for you. Our experienced admin and marketing team becomes your extended team, handling the technical work while you focus on building relationships and closing transactions.

Are you a real estate professional in NSW, QLD or VIC ready to take your business to the next level? 

Discover what AgencyHQ can do for you at https://join.agencyhq.net.au or email mark.morrison@agencyhq.net.au with any questions.

Stay ahead of buyer trends with feature-focused marketing strategies. Follow our blog for the latest insights in property marketing and buyer behavior analysis.