5 Home Features Today's Australian Buyers Won't Stop Searching For (And How to Win Listings From It)

As a real estate agent, understanding what buyers are actively searching for gives you a massive competitive advantage. Recent data reveals the top home features Australian buyers are hunting for online and smart agents are already using this intelligence to win more listings and boost their visibility.

The Top 5 Most Searched Home Features in Australia (2024)

1. Swimming Pools - The Ultimate Australian Dream

Swimming pools consistently rank as the #1 most searched home feature across Australia. With our climate and outdoor lifestyle culture, pools represent luxury, entertainment, and family living all in one package.

How to leverage this: When taking on pool properties, emphasize the pool in your listing titles, descriptions, and social media content. Use phrases like "resort-style pool" or "entertainer's pool" to capture more search traffic.

2. Garages - Security and Storage Solutions

The garage search trend reflects buyers' practical needs—secure parking, storage space, and workshop potential. This feature appeals to both families and investors.

Listing strategy: Don't just mention "2-car garage." Describe it: "secure double garage with workshop space" or "remote-controlled garage with internal access."

3. Outdoor Areas - The New Living Room

Post-pandemic lifestyle changes have made outdoor entertaining spaces essential. Buyers are specifically searching for properties with decks, patios, and alfresco areas.

Content opportunity: Create social media posts showcasing outdoor spaces you've sold, using hashtags like #outdoorliving and #entertainersdelight.

4. Air Conditioning - Comfort is Non-Negotiable

Climate control has moved from luxury to necessity. Buyers actively filter for air-conditioned properties, making this a crucial listing feature to highlight.

SEO tip: Include specific AC details in your listings: "ducted air conditioning throughout" or "split system AC in all bedrooms."

5. Ensuites - Privacy and Convenience

Ensuite bathrooms represent modern living standards and privacy. This feature particularly appeals to couples and families with teenagers.

Marketing angle: Position ensuite properties as offering "hotel-style luxury" or "private retreat" experiences.

Beyond the Big 5: Rising Search Terms

Other high-demand features include balconies, single-storey layouts, studies (hello, work-from-home era), sheds, and the holy grail - waterfront properties.

How Smart Agents Turn Search Trends Into Listings

1. Optimize Your Property Descriptions

Include these search terms naturally in your listing descriptions. Instead of basic descriptions, use buyer-focused language that matches their searches.

2. Create Feature-Focused Content

Blog about "Top 10 Pool Properties in [Your Area]" or "Best Family Homes with Study Spaces." This content attracts both buyers and potential vendors.

3. Use Social Proof

Share success stories: "Just sold this stunning pool property in 7 days" with photos highlighting the searched-for features.

4. Local SEO Integration

Combine features with location: "luxury real estate agent specializing in pool properties in Sydney's Eastern Suburbs."

The Competitive Edge

Agents who understand and act on search data don't just get more leads, they build authority in their market. When you consistently showcase properties with high-demand features, you become the go-to agent for those property types.

At AgencyHQ, we have an in-house admin and marketing team to do this for you so you can spend your time on what really matters - closing deals. 

If you’re a real estate agent in NSW, QLD or VIC and want to join our team, we’d love to chat! Take a look at https://join.agencyhq.net.au/ or send an email with your questions to mark.morrison@agencyhq.net.au and we’ll get back to you.

Want to stay ahead of market trends? Follow our blog for the latest insights on what Australian buyers are really searching for and how top-performing agents are winning more business.